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Why sunburns are scary

It’s red, it’s hot, it hurts, and underneath your skin cells are screaming for help. Even if it looks mild, it’s still damage. Five sunburns double your risk of melanoma, the deadliest form of skin cancer. That’s not just spooky. That’s terrifying.

3 minute reading time

A sunburn is your skin’s inflammatory response to too much ultraviolet (UV) radiation.

When UV rays hit your skin, they penetrate the outer layers and damage the DNA inside your skin cells. Your body reacts by increasing blood flow to the affected area, which causes that familiar redness and heat.


At the same time, your immune system releases inflammatory molecules called cytokines, which trigger pain, swelling, and peeling as your body tries to get rid of the damaged cells.

But the real danger of sunburn isn’t the pain you feel or the redness you see, it’s the damage you don’t.

sunburn halloween

Each burn weakens your skin’s natural repair system, and over time, the UV radiation can cause mutations in the DNA of skin cells. 

Your risk of developing melanoma, the deadliest type of skin cancer, doubles (!) after five or more serious sunburns.


That friend who thinks (s)he's immune to sunburn

Some people burn faster than others, but no one is immune.

  • People with fair skin and light eyes have less melanin, which means less natural protection.
  • Children and teenagers are especially vulnerable because their skin is thinner and still developing.
  • Even if you don’t burn easily, UV rays still cause long-term damage deep inside your skin.


And yes, you can burn on cloudy days: up to 80% of UV rays pass through clouds.



Protecting your skin: the easiest horror story to avoid

The good news: sunburn is 100% preventable.

  • Apply broad-spectrum SPF 30+ sunscreen generously and reapply every two hours.
  • Wear protective clothing, hats, and sunglasses.
  • Seek shade between 11:00 and 15:00.


And if you spot one of our Sundo dispensers, grab a free pump of protection.



The sun doesn’t take a winter break

The end of summer doesn’t mean the end of UV exposure. When ski season starts, the sun comes back in a different disguise: snow.

Snow reflects up to 80% of UV rays, meaning your face gets hit twice: from above and below. Add higher altitudes, thinner atmosphere, and longer exposure, and you’ve got the perfect setup for a cold-weather sunburn.


So this winter, don’t skip the sunscreen. Whether you’re carving through snow or sipping wine on a terrace, the sun still bites. Boo!